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Waply offers three plans designed to grow with your business — Starter for teams getting started with messaging automation, Growth for businesses that need more capacity and integrations, and Enterprise for organizations that require unlimited scale and custom configuration. All plans include access to every messaging channel and a 7-day free trial with no credit card required.

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Plan comparison

The Starter plan is designed for small teams that want to automate customer conversations without a large upfront investment.
FeatureStarter
Price$49/month
Contacts1,000
Conversations/month500
Team members3 users
Teams1 team
Campaigns/month4
Broadcast recipients/campaign500
AI credits/month$25
AnalyticsBasic (volume and agent activity)
ChannelsWhatsApp, Instagram DM, Facebook Messenger, Webchat
CRM & e-commerce integrationsNot included
API accessNot included
Free trial7 days, no credit card required

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Message credits explained

WhatsApp charges per conversation through Meta’s Conversations API — each conversation is a 24-hour messaging window with a contact. Waply bundles messaging credits into your plan so you don’t need a separate billing relationship with Meta. Each plan includes a monthly credit allocation that covers WhatsApp conversation charges:
  • Starter: $25 in AI and messaging credits per month
  • Growth: $100 in AI and messaging credits per month
  • Enterprise: Custom allocation set at contract
Credits are shared across all channels in your workspace. When you start a WhatsApp conversation, the cost of that conversation is deducted from your credit balance. Instagram DM, Facebook Messenger, and Webchat conversations don’t carry a per-conversation charge from Meta, so they draw less on your credit balance.
Unused credits do not roll over to the next billing cycle. Credits reset at the start of each billing period. If you regularly exhaust your credits before the month ends, consider upgrading to a higher plan or contacting support to purchase additional credits.
Meta’s conversation pricing varies by country and conversation type (marketing, utility, service, or authentication). Waply applies the current Meta rate at the time the conversation opens. You can view a breakdown of credit usage in Settings > Billing > Credit usage.

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Upgrading or downgrading your plan

You can change your plan at any time from Settings > Billing. Upgrades take effect immediately and you’re charged a prorated amount for the remainder of your billing cycle. Downgrades take effect at the start of your next billing cycle — you keep your current plan’s features until then.
1

Open billing settings

In the left sidebar, click Settings, then select Billing.
2

Choose a new plan

Click Change plan and select the plan you want to switch to.
3

Confirm the change

Review the pricing summary and confirm. For upgrades, you’ll see an immediate prorated charge. For downgrades, you’ll see the date your new plan takes effect.
Downgrading to a plan with lower limits — for example, from Growth (5,000 contacts) to Starter (1,000 contacts) — does not delete your data, but you won’t be able to send messages to contacts above the plan limit until you upgrade again. Excess team members and teams will be locked (read-only) if they exceed the new plan’s limits.

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Cancelling your subscription

You can cancel your subscription at any time from Settings > Billing > Cancel subscription. Your account remains active through the end of your current billing period. After cancellation, your data is retained for 30 days, giving you time to export contacts, conversations, and analytics before they are permanently deleted.
Before cancelling, export your data from the Analytics and Contacts sections. Go to Contacts > Export and Analytics > Export to download CSV files of your records.

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Frequently asked questions

Yes. Both the Starter and Growth plans include a 7-day free trial. You get full access to all features on the plan during the trial period so you can test automation, broadcasts, and the AI Agent with real conversations before committing. Enterprise trials are available on request — contact sales to arrange access.
No. You can start your free trial on the Starter or Growth plan without entering any payment information. You’ll only be asked for a credit card when your trial ends and you choose to continue with a paid plan.
Your plan includes a monthly credit balance that covers WhatsApp conversation fees charged by Meta. Each WhatsApp conversation (a 24-hour window with a contact) is deducted from your credit balance at the current Meta rate for your region. Instagram DM, Facebook Messenger, and Webchat conversations do not carry a per-conversation Meta fee. You can monitor your credit usage in real time at Settings > Billing > Credit usage.
No. Unused messaging and AI credits expire at the end of each billing cycle and do not carry over to the next month. Your credit balance resets at the start of every billing period. If you find yourself running out of credits before the month ends, upgrading your plan is the most cost-effective solution.
Yes. You can switch plans at any time from Settings > Billing. Upgrades apply immediately with a prorated charge for the remaining days in your billing cycle. Downgrades are scheduled for the start of your next billing cycle so you aren’t charged twice for the same period. There are no penalties or fees for changing plans.
When you cancel, your account stays active until the end of the current billing period. After that, your workspace enters a 30-day grace period during which your data is retained but the account is inactive. At the end of the grace period, all data — contacts, conversations, automation flows, and analytics — is permanently deleted. Export everything you need before the grace period ends.